Do you ever wonder how most people find the homes they eventually buy?
You might imagine them driving by a “For Sale” sign or seeing a home for
sale in the newspaper and then calling to inquire.
Of course, many buyers find out about listed properties that way.
But,
according to research by the National Association of Realtors, there are
many other — sometimes surprising — ways buyers find their next dream
home.
For example:
- 88% of buyers find a home with the help of a real estate agent.
- 90% of buyers search online as part of the home buying process. (Such as viewing a property’s profile on the agent’s website.)
- 69% of buyers searching for a home using Google, use a specific local term, such as “Whitby-south homes for sale”.
- 29-46% of buyers attend an Open House as part of their home hunting activities.
Overall,
the research shows that buyers are using a multitude of ways — combining online
and offline methods — to find homes. What does all this mean to you?
It
means that if you’re preparing your home for sale, you need to ensure your
marketing plan takes into account all the ways buyers are finding properties —
so you can be sure that they will find yours. Looking for a REALTOR® who knows
how to market your home for maximum exposure? Contact me today: valeriemcconville@realtyexecutives.com
Comments
Post a Comment