Summer is traditionally an active time of year
in real estate. Whether you’re buying or selling a home, find out what you need
to know when the market’s white hot.
Spring kicks off the peak home hunting months of the year, but it
isn’t until summer that things really get cooking. While there are pros and
cons to buying and selling homes at various times throughout the year, summer
can be, on average 25 to 30 percent more active than the annual average.
In summer you have a real mix of buyers and sellers… some serious
and some not-so-serious. In the winter months, many buyers searching for homes
would only do so if they absolutely had to. In the summer, there are often a
larger number of buyers just toying with the idea. (Many of the serious buyers
are eager to get settled before school starts in the fall.)
Selling homes in the summer requires its own brand of seasonal
marketing and showing. Here are a few tips you’ll want to keep in mind as you
invite buyers to consider your home:
1. Keep it cool, but don’t keep it dark. Your instinct may be to close the
blinds and draw the drapes, but making your rooms feel dark and shut-in is counterproductive.
Run the A/C and keep the air circulating. While your wallet may not appreciate
the bump in your power bill, imagine how expensive it can be to keep the house
on the market.
2. Stage it inside and out. Have a pool deck? What about a garden
patio? Make them as inviting as you would the living room or kitchen. Stage
them appropriately and tell the story of what it might be like to live with
such nice amenities. Think magazine photo shoot!
3. Make the lawn sing. Curb appeal can be king in the summer
months, especially when the neighbors’ lawns may be looking a little brown by
comparison. Find bright flowers that can withstand the heat and provide a
high-contrast to your green grass.
4. Ride the sunset. With the longer daylight hours, you may have buyers who
want to check out your home closer to dinner time, once the hottest hours of
the afternoon have passed. Try and roll with the disruption… buyers prefer to
see a home when the owners aren’t around.
Take advantage of the summer sales activity! I'd be happy to guide you on the buy or sell side of this white hot market: valerie@valeriemcconville.com
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