A surprisingly small percent of real estate
agents are responsible for the majority of business in any given market. How do
you make sure you don’t choose one of the slackers?
Here are some simple tips
to help you make your choice.
As you probably know, having a real estate license doesn’t make
someone a great agent. In fact, in any given market, a relatively small
percentage of the total number of agents are responsible for a majority of the
business. This means that when you’re evaluating agents, the odds of picking
someone with relatively little experience or true skill can be disconcertingly
high.
So how do you know you’re in danger of working with a rank
amateur? Here are some common “sniff tests” to help you sort through the
masses:
1. Is the agent’s top selling point the fact they offer
a lower commission?
If an agent is eager to buy your business by promising to work for less than
the competition, be wary. Professionals are compensated for hard work, and a
true pro won’t make commission cutting their go-to reason for representing you
in the sale of your home.
2. Is the agent’s proposed listing price for your home
way higher than everyone else? It can be sweet to hear, but sometimes sweet things are
poisonous. In the business this is called “buying a listing” and it usually
works this way: An agent says your home is worth more than it is in order to
get you to sign with them. Then, as the home languishes on the market, the
agent will begin discussing price reductions. Instead of a quick sale for a
fair price, you endure the heartache and expense of a home which takes longer
to sell.
3. How is the agent marketing their current listings? Ask to see some listings for homes
their representing right now. Are the photos terrible? Does the advertising
copy for the home sound generic and unhelpful? Have all the homes experienced
price reductions? How do the homes compare to other listings online? Can you
find the home online easily? The agent is suddenly going to be working harder
on your listing. How they’re treating their current listings is how they’ll
treat yours.
4. What comes up when you Google the agent’s name? If it’s a common name, you may need
to add “realtor” or “real estate” to the name. What comes up? Do they have a
website? If nothing shows up, that’s a bad sign. Are they in the business or
not? Can you find them on social media like Facebook? Have they updated
profiles on Zillow / Trulia? If they’re a ghost online, beware. After all,
that’s where buyers are starting conversations about buying!
I promise you I pass all four of these with flying colors and I'm eager to help you sell your home. Let's take soon: valerie@valeriemcconville.com
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