One of the questions I am often asked is "Do I really need to hire a REALTOR® to sell my home?"
This question is usually a result of the homeowner having the desire to save on the commission when selling their property.
I often answer by saying "no, you can sell your home yourself but it is best to consider hiring a REALTOR®."
Here is why.
Some homeowners prefer to sell their home without the benefit of a real estate professional, because they feel they know their home better than any REALTOR® ever could. Obviously, this is true.
But knowing what it is like to live in your home and knowing how to sell it-or any property-are entirely different things. So if you have been thinking about selling your home without the benefit of a REALTOR®, and before you commit to putting your home on the market as an FSBO (for sale by owner), allow me to go over a few important details with you.
Why should you bother? For starters, did you know that on average, homeowners who sell their homes through a real estate agent or broker make substantially more money than those who sell as an FSBO? This is true even after the REALTOR®'s standard commission has been factored in, because that commission is tiny compared to the average sales price differential of 20%.
That's because selling a property is not only about knowing your home, but knowing how it compares to other, similar properties on the market. It's about having the experience to understand what kind of advertising attracts the attention of the most desirable buyers. It's about knowing how to present a property to maximize curb appeal. It's about understanding the psychology of the individual home buyer and that aspect of your property your prospective buyer finds most compelling might be something you never think about.
And it's also about pricing. Most FSBOs are priced incorrectly. They either sell for too little to begin with, or are initially overpriced and linger on the market for ages before the asking price is drastically reduced. As a professional, a REALTOR® such as myself has access to resources not available to the public, allowing me to set the right price to achieve a speedy sale at top dollar.
So, if you are thinking about selling your home, consider calling a REALTOR® in your area. REALTORS® can help you get the results you want.
If you want to learn more about why you should hire a REALTOR®, I encourage you to visit my website at www.valeriemcconville.com. There, you will find a wealth of resources including helpful videos on selling your home as well as buying your next home.
Have a great day!
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